Interuniversity and interdisciplinary cooperation directed towards a rapid transfer of knowledge and skills in the field of information and media literacy with the aim to reinforce media education of young journalists and media professionals as well as future young scientists for effective usage of new communication technologies:

  1. to provide the participants with an insight into the new knowledge and skill that will enable them to work in new circumstances of mass communication and converged media;
  2. to develop, through workshops, various skills for practical use of information technology in media and public relations, and to fill in some practical areas of education and training for young journalists, missing or insufficiently emphasized in academic and higher education programmes;
  3. to enable a rapid knowledge and information exchange and to make new contacts between graduate and postgraduate students and professors, with the aim to provide and insight into new topics of doctoral studies;
  4. to enable connecting of young people with similar professional interests and creating their networks.