15th Central and Eastern European Communication and Media Conference CEECOM

Poveznica | Link

June 6th-7th 2025

The digital transformation in the last few decades profoundly affected how we understand contemporary society and culture. Technological advances are shaping the reality of the current digital media landscape fueled by economic models that orchestrate the development of content strategies. In return, these content strategies affect journalism practices, audience participation rituals, and how traditional and public service media adapt to the new-found circumstances.

Challenges of these transformations were specifically visible in journalism as it struggles to uphold ethical integrity in an era driven by clickbait. Furthermore, journalism had to adjust to reality where social media is the leading source of distribution and the consumption of the news. In addition, the widespread usage of artificial intelligence, management of user data and overwhelming saturation of misinformation seems to represent fundamental moral challenges for journalism as a profession.